For Benford College, I took on an encompassing graphic design initiative to encapsulate the institution’s distinct character. Diving deep into the ethos of the college, I designed a logo that effortlessly combines contemporary design nuances with academic elements. The creation of the college’s mascot became a hallmark of this project, representing unity and pride for its community. To extend the visual identity further, I translated these design elements into a line of apparel including elegant sweaters and t-shirts. Each piece was curated to ensure it resonated with the brand’s essence, making the visual identity of Benford College both distinctive and cohesive.